Build Up

Using your advertising strategy to enhance your brand presence with Sara Kerr | Build Up Episode #26

January 24, 2024 ZGM Modern Marketing Season 3 Episode 26
Build Up
Using your advertising strategy to enhance your brand presence with Sara Kerr | Build Up Episode #26
Show Notes

Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, back to the podcast to discuss how to develop an effective paid media strategy for your brand. Sara shared how brand advertising is different from product advertising, the strongest channels to tell your brand story, and more.

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