Build Up

Building your homebuilder brand through content marketing with Derek Hovinga | Build Up Episode #27

February 07, 2024 ZGM Modern Marketing Season 3 Episode 27
Build Up
Building your homebuilder brand through content marketing with Derek Hovinga | Build Up Episode #27
Show Notes

Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of The Inbound Lab, to the podcast. In this episode, we discussed how to implement a full funnel content marketing approach for your brand. We chatted with Derek about how inbound & content marketing has changed since 2015, how to use content marketing to tell your brand story, how content marketing can help you become an authority in the homebuilder space, and more.

Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes