Coventry Homes' Partner and Sales Director Robin Nasserdeen and Marketing and Design Manager Tara Van Horn join us for a discussion on brand partnerships. Through their work with Edmonton's NHL team, the Edmonton Oilers, and the Edmonton Humane Society, they've learned all the in's and out's of making the best of cross-promotion.
Hear about how to pick an organization that makes sense for your mission, why brand partners shouldn't just inform marketing strategy, and the importance of activations.
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