Build Up
The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.
Learn more about ZGM here: https://zgm.ca/industries/homebuilding/
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Build Up
All about generational buying habits with Allison Watson from Leger | Build Up Episode #16
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
