In this conversation, Alison Girard, Director of Marketing and Placemaking for Brookfield Residential, discusses evolving trends in home design, affordability, and community living. She emphasizes the importance of thoughtful design that accommodates changing consumer lifestyles, the growing demand for outdoor spaces, and the role of townhomes and accessory dwelling units (ADUs) in addressing housing shortages. The discussion also highlights the significance of master planned communities and the need for builders to stay informed about market trends and consumer preferences.

Key takeaways

• Placemaking is about creating meaningful community spaces.
• Affordability is a pressing issue in the housing market.
• Outdoor spaces are becoming essential in home design.
• Townhomes are a viable solution for increasing density.
• ADUs can provide additional housing options but face challenges.
• Consumer behavior is shifting towards smaller, more functional living spaces.
• Master planned communities should have a clear vision and theme.
• The New Home Trends Institute provides valuable insights into market trends.
• Sales strategies are evolving with self-guided tours and virtual staging.
• Collaboration among builders, marketers, and designers is crucial for success.